About present Trucks out-of Variety of Focus guide created by the brand new Federal Automobile Browse office of Hearst Providers Mass media, a good ’67 hardtop Cougar within the good condition was cherished within $4,one hundred. The fresh new XR-seven hardtop is actually listed at the $5,575. A comparable cost kept on the ’68 habits.

There are 2 an effective way to evaluate which. The very first is from the ’65 Mustang, we.e., contrasting very first-12 months vehicles together. The new ’65 Mustang hardtop is actually appreciated from the $six,600 while the next-12 months work on (’66) is printed from the $6,475. Each other without difficulty outdistance the value of a Cougar.

Now, we contrast the newest ’67 and you can ’68 Cougars on the ’67 and you will ’68 Mustangs. The newest ’67 Mustang suggests $5,800, just like the ’68 Mustang is $5,750.

This new after Mustangs try reduced in worth, but nevertheless greater than new Cougar

The real difference is actually deeper when you compare convertibles. The latest ’69-’70 models on the Cougar inform you $7,200, as Mustangs for the same year listing from the $9,000.

There have been two a means to consider this to be. First, brand new Cougar is a good offer. The vehicle got a top sticker than just good Mustang whenever the brand new, nevertheless manufacturing number was reduced. Worth is commonly dependent on volume available, which makes perfect sense that Cougar really worth is just about to feel increasing. Previously two years, the original-season Cougars have increased from the $700 (hardtop) as well as over $1,one hundred thousand (XR-7)paratively, the latest ’65 Mustang coupe while the ’66 design keeps stepped-up only $400.

At that point, 46 % of one’s Cougars ended up selling was indeed ordered by the people

Cougar enthusiast Royce Peterson are completely aware of the trend. «Today, prices are into a massive upward move. This new Workplace 302 Eliminators are very pricey. Any 428CJ Cougar is actually way up here. Recovered 427 GTEs was basically sold in the brand new $forty,000-and class.

«There can be good Mustang kid somewhere that does not pay attention to these things, however, nowadays Cougars are taking its due. Made an effort to pick a beneficial Cougar convertible off 1969 or 1970 recently? Get out the bag since they are well-known. I invite anybody as a result of the purchase of an escort services in Antioch effective Mustang to look at a similar design year Cougar to see what they have a tendency to getting destroyed.»

In the event the Cougar was revealed with the social from inside the 1966, the newest therapy kept you to males regulated the money and made the brand new decision towards big sales. That can features stored real, nonetheless it is a thought coming to extinction. Right from the start, lady have been obviously taken from the spirits and you may luxury of one’s Cougar. After the initial seasons, statistics indicated that one in six of Cougars sold is ordered by the a lady.

Five years in the past, when the Cougar strike the 30th anniversary, the analytics indicated that the newest Cougar stayed a vehicle off choice for women people.

They certainly were known for their design and you can deluxe in terms of the sales means ran, however, there is constantly the concept one to a good Cougar will make a superb race automobile. There’s absolutely no best research compared to Category II race venture (known as Trans-Am racing) of your own Low rider Club regarding The usa into the 1967. Mercury place the Cougar towards the shot, heading direct-to-lead with Mustangs, Barracudas, and Darts. It novice (various other newcomer, Camaro, are registered as well) turned-out over adequate. Cougar were only available in leading line in the first skills in the Daytona, and that put the brand new stage for the rest of the year. This new automobile’s first earn came in Tx, and you can Peter Revson subbed to really make it several consecutively which have a tangerine Material winnings. Entering the seasons finale, the latest listing book showed four wins to the Mustang and you can five victories for the Cougar, obviously a surprise towards Ford go camping. Parnelli Jones’ Cougar knowledgeable specific pit-stop misfortune and Ford wound-up effective the fresh new identity from the an excellent mere a couple of facts. It was a defeat that lies tough having Cougar admirers actually even today. The automobile don’t compete for the then sanctioned highway-path rushing.